YMCA - "Heartbeat"
"Heartbeat" was created for YMCA as part of National Post's Cannes Young Lions advertising competition. The task was to create an ad that demonstarted YMCA's facilities, services and community involvement. Each team had 48 hours to develop their ad and submit it to the national competition.
The "Heartbeat" concept was created to depict YMCA as the heart of any community and somewhere that offers so much more than just a place to exercise. We wanted to capture the essence of 'community' in a light and beautiful way. The ad was conceived, filmed and edited within the 48 hour period and won a silver award in the national competition.
Role: Producer & Writer